What if your next holiday were spent in Luxembourg?

“Lëtzebuerg, dat ass Vakanz!” invites residents and cross-border commuters to discover or rediscover the diversity and richness of Luxembourg’s regions from a fresh tourism perspective while highlighting sustainable and inclusive tourism. Launched by the Ministry of the Economy in close cooperation with tourism stakeholders, the initiative places accessible, authentic and memorable experiences at the forefront.

Since its launch, the campaign has focused on a different theme each year: gastronomy in 2022, active tourism in 2023, cultural tourism in 2024, and natural heritage in 2025. In 2026, the spotlight turns to Luxembourg’s terroir, celebrating local and regional products as well as the activities that sustain them. From traditional crafts and regional festivities to local markets, culinary hiking trails, producer visits and educational farms, the campaign showcases experiences rooted in know-how, authenticity and proximity.

Discover unforgettable experiences right on your doorstep.