Tourists are still very interested in Luxembourg, studies show
The coronavirus has done nothing to reign in Europeans’ – and in particular, as studies reveal, Germans’ – fondness for travel. Travel motivations and preferences have overwhelmingly remained the same, or even been influenced by the pandemic and the resulting travel restrictions that make careful planning essential. These findings come from several studies on travel intentions in the next six to twelve months, in which Luxembourg for Tourism is currently involved.
The studies show that the core factors behind demand for travel remain. A good half of Germans say that they will have the time and money to travel in the next twelve months. According to the September survey, wanderlust has increased by 53% since May, almost reaching last year’s level.
This is also reflected in the amount of concrete holiday plans being made: 56% of people want to travel in the next twelve months regardless of the circumstances. According to a European Travel Commission (ETC) study in early October, this figure for Germany and other source markets lies between 40% and 60% for autumn/winter 2020/21. “However, for the coming months, there is still uncertainty as to when these trips can actually start and where people will be able to go,” says Alain Krier, Head of Research & Media Management at Luxembourg for Tourism.
Demand for rest and relaxation holidays up, business trips down
What kind of trips do clients want to take? The data shows that long-term interests and desires remain largely unchanged. "Beach and R&R holidays are still in demand, as are nature holidays. Moreover, hiking and seaside resort trips are in greater demand than before," Krier concludes. City trips haven’t fallen by the wayside either: they are the second most requested type of holiday for the autumn/winter. Unlike the “Deutsche Reiseanalyse" (German Travel Analysis), the ETC study also examined non-leisure trips, finding that 8% of Europeans intend to make a business trip by March 2021 – far fewer than usual. This lays bare the plummeting demand in this segment.
Luxembourg: growing interest in holidays closer to home
There is also a slight shift towards more local travel destinations for 2021, and Luxembourg could benefit from this as it is easy to reach from its main source markets. 3% of Belgians and Dutch, 2% of French and 1% of Germans plan to visit Luxembourg between now and April 2021. “In total, about 2.3 million Europeans are considering travelling to Luxembourg in the coming winter months,” according to Krier.
The information sources used by travellers have changed considerably. Neutral, generalised information sources (such as news, the Robert Koch Institute and the German Foreign Office) are now consulted as a priority over classic tourist literature. Travellers want reliable and up-to-date information, especially as there is a lot of uncertainty due to travel restrictions, border closures and quarantine requirements.