How LFT supports accommodation providers agilely
Luxembourg for Tourism (LFT) has permanently and agilely adapted Visit Luxembourg’s digital brand communication in light of the COVID-19 crisis. The latest visitor statistics for LFT’s websites confirm that the communication campaign launched to boost the Government’s recovery plan is bearing fruit.
100thingstodo.lu is an inspiring website that gives users a multitude of tips for what to do in Luxembourg. The site was initially “only” intended to promote the €50 hotel vouchers that the Government sent to residents and cross-border workers in the summer. 100thingstodo.lu gives you lots of ideas about things to do near the hotels in which the vouchers can be used. As at the beginning of November, over 67,500 vouchers had been redeemed so far and a lot of travellers used the tips to plan their trips.
Additionally, the General Directorate of Tourism tasked LFT with designing and coordinating a summer campaign with the title “Lëtzebuerg, dat ass Vakanz!”. This communication campaign brought to the fore the enjoyment value of holidaying in Luxembourg, with a particular focus on the country’s hotel industry.
The campaign was a resounding success: Visit Luxembourg has recorded almost 893,180 unique visits to 100thingstodo.lu since it went online at the start of July. (until 1st November)