Visit Luxembourg joins the ETC Story Network
Luxembourg for Tourism (LFT) is among the first Destination Management Organisations to join the Story Network of the European Travel Commission (ETC): authentic mobile-first content that connects audiences to bookings.
Content creation has boomed this past year at LFT, not only in new materials in known formats (Luci travel magazine, 100thingstodo experiences…) but in terms of taking the Story format to the next level. At the same time, ETC has teamed up with a digital communication tool, CrowdRiff, to create a Story creation platform.
The aim? Enabling selected DMOs to create compelling content for travel stories to fit into the European promotion network which will be distributed across the web and shared on social media.