Dräi Eechelen sunset - Luxembourg city
© Alfonso Salgueiro

Perspectives

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Tourism development - The main national guidelines

In June, Luxembourg's tourism strategy was presented by Lex Delles, Minister for the Middle Classes and Tourism

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LFT - Bags "Moien"
© Carlos_Porfirio_Puro_Conceito

LFT networking in full swing

LFT is continuing its trade activities in live, and is launching from September 2022 a series of meetings and workshops dedicated to travel professionals.

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LuciTV Roundtable Vianden 21-22.08.2022
© LFT-Vanessa Migone

Luci TV 2022 — An innovative and immersive edition

The programmes broadcast on LFT's digital B2B platform garnered impressive viewership numbers.

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2022-LFT-Pocketguide-100-things-to-do-in-Luxembourg
© LFT Vanessa Migone

“100 things to do in Luxembourg” is back

Luxembourg for Tourism has published an updated and enhanced version of its short guide to discovering the country using the LuxembourgCard.

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LFT-Sebastian-Reddeker-press-coverage
© LFT-Vanessa Migone

Luxembourg tourism lauded by the press

The sector, its activities, and its actors continue to receive extensive media coverage in magazines, newspapers, and radio broadcasts all around the country.

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LFT President Jeanne Tonnar
© Luxembourg for Tourism

Jeanne Tonnar, LFT’s new President

At its General Assembly on 27 April, the tourism promotion agency of the Grand Duchy elected Jeanne Tonnar to head its Management Advisory Board.

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Luxembourg Corniche Neimënster
© EdNurg / stock.adobe.com

Luxembourg, a destination of choice

According to a recent TNS ILRES survey sponsored by LFT, 91% of residents are happy with the Grand Duchy and appreciate foreign tourists.

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Screen shot video clip Germany
© Luxembourg for Tourism

LFT launches awareness campaign in Germany

A radio spot and video clip are currently being broadcast on the airwaves and shown in the cinemas of three target Länder, for an audience of 25 million potential listeners and viewers.

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Tourism of Luxembourg
© Carlos Porfirio Puro Conceito

LFT on an economic mission in Portugal

Luxembourg for Tourism (LFT) travelled to Lisbon from 10 to 13 May 2022, as part of an economic mission in Portugal.

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© sodawhiskey / stock.adobe.com

A one-stop web portal for the entire destination

Luxembourg for Tourism’s (LFT) digital strategy is gaining momentum with the launch of a national platform dedicated to all stakeholders in the sector.

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© Pancake!

Luci 4 is out

The new edition of LFT’s magazine features little-known and even previously unseen facets of Luxembourg and its regions.

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© Renata Lusso

2022 – Recovery in sight?

According to LFT’s latest quarterly report, the leisure tourism sector saw further increases in visits and overnight stays in 2021, but not back to pre-pandemic levels.

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Let's meet again

In 2022, the trade department will get back on track and once again meet with tourism professionals.

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Luxembourg City
© LFT - A. Schosser

Image survey shows a strong brand

How strong is the Visit Luxembourg brand? What values does it promise? Which topics have potential?

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Weltausstellung in Dubai
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LFT in Dubai: new contacts and positive media feedback

The World Expo 2020 in Dubai is a magnet for visitors, also – and in particular – for representatives of tourism destinations.

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Lights. Camera. Action! Three times in a row: TV productions in collaboration with LFT

In 2021, the LFT press team accompanied the production of at least three major TV productions.

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Advertising Visitluxembourg App
© LFT

The VisitLuxembourg App: attractive for hoteliers and their guests

The VisitLuxembourg App is a personal travel guide for visitors to Luxembourg.

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Luci TV Neimënster
© Patricia Pitsch

Luci TV episode 1: New travel experiences in Luxembourg – Outdoors Passion

The first episode of Luci TV was aimed at tourism professionals from Germany, Austria and Switzerland.

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Luci Grand Tour
© Pancake!

Luci GrandTour: freedom on four wheels

With the Luci special ‘GrandTour’, LFT has launched another publication on the market, this time aimed at fans of classic and vintage cars.

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VisitLuxembourg App - Your personal guide to the country

Places, encounters, highlights: with the new VisitLuxembourg app, you can put together a travel experience in Luxembourg to suit your personal tastes.

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Castle Beaufort Mullerthal Trail
© A. Schösser

How much is a little? About time, mindfulness and innovation

LFT CEO Dr Sebastian Reddeker on time, mindfulness and innovation.

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Camping night
© Thomas Jutzler

Tourism is getting back on its feet: Firm travel plans give the sector hope

Tourism is coming off the back of a tough year. All around Europe, the numbers of bookings and overnight stays plummeted due to the coronavirus, and Luxembourg was no exception.

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LFT's key projects for 2021: we are networking our destination

Strong network, strong brand, strong stories

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CFL hiking trails Manternacher Fiels
© Oliver Raatz

Content is King, Context is Queen

Building long-term customer loyalty

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Velosvedetten
© Oliver Raatz

Listening to Internet users: Luxembourg has a good reputation

TCI Research is constantly measuring online reputation

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Packshots Luci
© LFT

Luci keeps you connected – even in times of crisis

Staying in contact with customers: Luci makes it possible

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Panoramic elevator with bikes in Luxembourg City
© Thomas Linkel

Storytelling on stage: a new look

Trade fairs and B2B webinars revisited

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Watersports Upper-Sure Lake Lultzhausen
© Thomas Linkel

A portal for every scenario: Seamless bookings through LFT

Thanks to the Regiondo booking service, Luxembourg for Tourism can provide tourist attractions with a one-stop digital platform.

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Pressearbeit
© Luxembourg for Tourism

Active public relations in Covid times

TF1, ARTE, Sat.1… big media in little Luxembourg

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Mudam
© Gauvin Lapetoule

Google search innovation

Luxembourg for Tourism (LFT) is among the first Destination Management Organisations to join the Story Network of the European Travel Commission (ETC)

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Mudam Dräi Eechelen
© Thomas Linkel

Wanderlust despite coronavirus

Tourists are still very interested in Luxembourg, studies show

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Tree nature
© Thomas Jutzler

New Perspectives

Visit Luxembourg brand book published

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Mushroom EcoLodges Péitche Lauer Useldange
© Renata Lusso

Successful online summer campaign

How LFT supports accommodation providers agilely

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Award-winning design

Luxembourg for Tourism’s (LFT) travel magazine Luci – Inspiring Travel Stories from Luxembourg has won the Red Dot Award in the Publishing & Print Media category.

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