Those with or without tourism background, both individuals and companies or organizations with a shared product idea.

The aim is to develop new offers and services for Luxembourg's rural tourism. There are (almost) no limits to the imagination.

Examples for good ideas are: Extraordinary experiences, e.g. a look behind the scenes or visits to exclusive places, creative hospitality concepts e.g. in nature, special cultural encounters, exciting and eventful creative workshops and participatory offers.

Important is: Your idea...

... can be realized in rural areas or establishes a connection between city and the countryside,

... is relevant to tourism,

... fits into the thematic areas of nature, culture, agriculture, food production or culinary arts

... and: can be realized with feasible effort and in a timely manner.

Three selected best practice examples illustrate what kind of rural tourism ideas could be realized in a similar form within the framework of this initiative in Luxembourg. They serve primarily as inspiration:

Picnic basket or outdoor dining concepts:

Creative hospitality concepts along hiking and biking routes, near tourist attractions or beautiful spots close to villages or nature can turn a trip to Luxembourg's rural regions into a culinary highlight.

Participatory countryside experiences:

Working for a while or on a few appointments on site with producers of regional products - this allows a growing tourist target group that wants to actively immerse themselves in authentic experiences to do just that. Attractive participatory concepts can appeal to these target groups and offer new diversification opportunities for rural businesses.

Exceptional, creative and exclusive experiences:

Luxembourg has a lot to offer in terms of tourism, which can be highlighted through special experience design. How about new, interesting photo workshops at exclusive locations? Innovative guided tours? Experiences that allow guests to immerse themselves in nature or handicraft? Your ideas are welcome!

Does the concept connect city and country? - All the better!

Participation is free of charge. Only creativity and commitment are required!

The initiative is designed as a multi-stage coaching process in which you, as a participant, will be professionally accompanied in the development of your idea, from the project outline to the business plan. The coaching takes place in a creative atmosphere and always in exchange with like-minded people and experienced tourism professionals. You can find the exact procedure and the schedule HERE.

The creative workshops and webinars will take place between January and March 2023. We will come together on a total of 4 evening dates online or in presence and work together on your ideas. Between the workshops, you are asked to refine your work independently and initiate further processes.

The face-to-face coaching sessions take place at a central location in Luxembourg. The location will be communicated to the participants in due time. The online coaching sessions take place via Zoom. A computer, smartphone or tablet, headset and webcam are essential for participation in the online coaching sessions.

The coaching sessions build on each other and give you a structure for the development of your idea. Therefore, you should save the dates as soon as possible. If you are unable to attend an appointment, we can provide you with the materials, so that you can continue to work on your idea independently and join us again at the next appointment.

The coaching process is designed to help you develop a business plan during the workshops. This means that as many of your questions as possible can be answered during the workshops.

If you need further support, the project coordinator will do her best to assist you and put you in touch with appropriate contacts.

The organizers of IddienSchmëtt will try to put you in touch with appropriate contacts in the ecosystem of organizations in tourism and business consulting so that your idea can further develop.

The coaching process is based on mutual inspiration, collaborative brainstorming, constructive criticism and networking - important success factors to move your idea forward.
However, you are free to reveal as much of your idea as you like. By participating in the IddienSchmëtt, you will in any case learn the methodologies to flesh out your project idea. We would therefore be happy to have you participate in any case.

Go to the online application form HERE.

If your application is not successful, you will still be contacted by us and you will receive feedback on the reasons. We will be happy to refer you to alternative organisations that can support you in implementing your idea.

To finance your idea, several financing options will be presented in a workshop at an advanced stage of the project.

The business plan which you have built by the end of the coaching series provides you with a good foundation for your search of financing options.

The coaching sessions are generally planned to be held in German. In case a reasonable number of applicants do not speak German, we will offer English and/or French options.