A portrait of Dieter Rams, one of the most influential designers alive, and a rumination on consumerism, sustainability, and the future of design.
For over fifty years, Dieter Rams has left an indelible mark on the field of product design and the world at large with his iconic work at Braun and Vitsœ. The objects Rams has designed have touched the lives of millions of people – from Braun coffeemakers to stereos, calculators, speakers, alarm clocks, the Oral-B toothbrush and even the Vitsœ 606 shelving system. His work has influenced the way most of today's consumer products look and function. Rams’s design principles have championed simplicity, honesty, and restraint, and still apply to design theory and practice today. Rams, now 86, is a very private person. However, he granted unprecedented access to director Gary Hustwit to create the first feature-length documentary about his life and work.
Rams is documentary about design but it is also a rumination on consumerism, materialism, and sustainability. Dieter Rams's philosophy is about more than just design, it’s about a way of life.