Launched in 2009 by the Chamber of Agriculture, working closely with the Ministry of Agriculture, “Sou schmaacht Lëtzebuerg” – a Luxembourgish phrase that translates to “this is the taste of Luxembourg” – is an awareness-raising and information campaign about food products derived from Luxembourg agriculture, viticulture and horticulture.
The aim is to give greater visibility to Luxembourg’s produce, and to inform consumers about the diversity of the country’s agricultural produce and about the benefits of eating locally sourced food. Although the traditional produce of Luxembourg agriculture – such as meat, dairy products, still and fizzy wines, and eaux-de-vie – is well known and appreciated by consumers, thanks to its extraordinary quality, the fact remains that a number of Luxembourg producers have been able to diversify in recent years, developing wonderful produce that deserves to be highlighted.
The bodies that launched the campaign therefore considered it a good idea to provide information, not just for the general public, but also for the restaurant and catering sectors, so that they will offer food products and dishes derived from Luxembourg agriculture, viticulture and horticulture.
“Sou schmaacht Lëtzebuerg” promotes seasonal and regional produce, enables worry-free enjoyment of that produce, protects the jobs that it generates, and preserves the distinctive nature of the country’s rural landscapes.
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